Case 05 · Self-directed build

The site you’re reading right now

Personal brand · Career transition

Bilingual EN/PT from day one Zero frameworks, zero dependencies Schema.org + llms.txt from launch
In four lines
Situation
Leaving a role and needing a site that proved the thesis I sell, systems built around the people who use them, without months of runway or a dev team to hand it to.
Task
Own positioning, content, structure and design in two languages, and ship a site that works as proof.
Action
Wrote the voice in EN and PT before any code, directed an AI pair-programmer for implementation, built one bilingual dictionary instead of duplicated pages, added schema.org, canonicals, sitemap and llms.txt, and audited every link before launch.
Result
Bilingual from day one, zero frameworks and dependencies, ready for answer engines from launch. The same site you are reading, now with this portfolio inside it.
The challenge

Leaving a role and needing a portfolio that proved the actual thesis I sell: systems built around the people who use them. Without months of runway or a dev team to hand it to.

My role

Product owner, writer, and QA. I directed an AI pair-programmer (Claude Code) for implementation while owning every call on positioning, content, structure, and design myself, in both languages.

What I built
  • Defined the positioning and wrote the voice in EN and PT-BR before a line of code existed.
  • Built a single bilingual system instead of duplicated pages: one dictionary, both languages share the same structure.
  • SEO and answer-engine visibility from day one: schema.org on every page, canonical URLs, sitemap, and an llms.txt file most sites skip entirely.
  • Audited my own links before launch and fixed a routing gap, the same QA discipline I would run on a client’s CRM.
  • Applied the same discipline as the Axenya build: documented for handoff, adoption as the metric that counts.
The human part

The site had exactly one user to please before anyone else saw it: me, reading every sentence and clicking every link like a stranger would. Same discipline as a CRM audit, just pointed at myself.

Claude CodeHostinger VPSSchema.org
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