83 LPs standardized
Full attribution stack
Sales + CS pipelines live
In four lines
- Situation
- A construction-tech SaaS running campaigns on Google, Meta and LinkedIn with no CRM structure, no conversion tracking and 83 landing pages capturing data in incompatible formats. Leads arrived. The pipeline was invisible.
- Task
- Design and implement the entire CRM foundation under a defined project scope, as an external consultant through Deal Machine, and hand it to a team that could run it without me.
- Action
- Implemented HubSpot end to end: CRM architecture, object mapping, Sales and CS pipelines, ICP and UTM fields, standardized capture across the 83 landing pages via GTM, the full ad stack integrated, and the lead scoring and nurture framework designed.
- Result
- 83 landing pages standardized, a full attribution stack, Sales and CS pipelines live. In, diagnose, implement, hand over.
The challenge
A construction-tech SaaS running active campaigns across Google, Meta and LinkedIn, with no CRM structure, no conversion tracking, and 83 landing pages capturing data in incompatible formats. Leads arrived. The pipeline was invisible.
My roleEngaged through Deal Machine to design and implement the entire CRM foundation under a defined project scope.
What I built
- Implemented HubSpot end to end: CRM architecture, object mapping, Sales and CS pipelines.
- Built custom fields for ICP qualification and UTM tracking for end-to-end attribution.
- Standardized lead capture across 83 landing pages via GTM: pixels, events, and form normalization.
- Integrated the full ad stack into HubSpot and designed the lead scoring and nurture framework.
The human part
Delivered as an external partner: in, diagnose, implement, hand over. A system the internal team could run without me.
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