Revenue Operations · Growth · B2B SaaS
I turn revenue leadership’s strategy into the data layer underneath it: CRM architecture, clean data, AI-first automation. Built around the humans who use it every day.
The state of the field
The cause is often the foundation underneath the strategy.
That foundation is what I build.
The causal loop
Most revenue operations is built without ever asking how it feels for the person on the other side. That question is where I start.
Skip the first step and the other two never happen. That is why I start with the people.
The machine already moves faster than we do. What holds revenue back is rarely the technology. It is the human decision nobody wrote down.
One number, in context
Forecast cycle, rebuilt to real time.
Four to five days of manual recalculation, every two weeks. Now the number updates in real time, and every calculation shows the assumptions behind it.
No pitch here
Notes on RevOps, CRM adoption, and the human side of automation. No pop-up, no pitch. Just the work, thought out loud.
